Softex 1ply Toilet Tissue is made from 100% post consumer recycled paper. Deinked and oxygen bleached and packed in recyclable LDPE plastic bags of 4 rolls of 1000 sheets each and with 12 bags to the carton (48 rolls). Sheets are 100mm in length. If you are comparing value multiply sheet length by no. of sheets per roll multiplied by rolls per carton – when this is done the cheaper products may not appear quite so cheap.