Softex 100% post consumer recycled toilet tissue is deinked and oxygen bleached. It is made in Australia and is packed in recyclable LDPE plastic bags of 4 rolls of 400 sheets each and with 12 packs to the carton (48 rolls). Sheets are 100mm in length. If you are comparing value multiply sheet length by no. of sheets per roll, multiplied by rolls per carton – when this is done the cheaper products may not appear quite so cheap.